Privacy Policy


CASHe Alliance Limited (“us”, “we”, or “CASHe Alliance” or “Company”) is the exclusive licensee in Bangladesh Territory of the internet resource as well as the CASHe mobile application platform and any other application or software run under the brand name “CASHe powered by TSLC Alliance”. The CASHe application and software whether run through the internet resource or through the CASHe mobile application or on any other media platform shall hereinafter be referred to as the “App/Application” or “CASHe”.


Dhaka Bank Limited, Lankan Alliance Finance Limited (Herein after referred as “Lending party”, “Company”, “Lender” as applicable), is responsible for the Loan and other facilities provided through the App. You acknowledge that Lending party and not CASHe Alliance would be responsible for the contents displayed on the App, loan and other facilities offered. CASHe reserves the right in its sole discretion to remove any content or data, information or material (“User Content”) from the App from time to time.

The foregoing limitations shall apply notwithstanding any failure of the essential purpose of any limited remedy and to the fullest extent permitted under applicable law.


We value online privacy & security while browsing through the App and availing the Services available on the App. We make every effort to ensure that the information you provide will not be misused. This privacy policy (“Privacy Policy”) would apply to information we collect when you register with the app, or when you access or use our lending partner(s) App, or avail the Loan and facilities on our App (collectively the “Services”). Persons using the Services are hereinafter referred to as “Users” or “you”. By accessing the App, you are accepting the terms of this Privacy Policy.

Our goal in this Privacy Policy is to be completely transparent about the data we collect, why we collect, use, share, store and protect personal information about Users. Any capitalized term used but not defined in this Privacy Policy shall have the same meaning attributed to it in our User Terms and Conditions. We encourage you to familiarize yourself with our policies and let us know if you have any further questions.

Information Collected:

To create an account on eRin and/or any other renditions of a lending app from CASHe Alliance Limited, you must provide our lending partners with the basic details and information required as part of their Customer Identification process and you agree to their User Terms and Conditions and this Privacy Policy, which governs how we treat your information. App collects basic information required to provide customized services (for example: loan offers, content, more relevant ads), including your name, mailing address, postal code, job title, family details, employer details, phone number, NID No., employment information, salary slips, declarations, your description and details in your account, financial information such as bank account etc.

You will register with the lending partner(s) app using your Facebook or LinkedIn account or Google identity (“Third party sites”). You understand that, by creating an account or by registering through Third party sites, we and others will be able to identify you by your eRin and/or CASHe profile. However, we will not be liable under any circumstance for the generation of your profile or the information you provide therein. CASHe will also not be liable for the photographs and data that the Users might upload, the use and misuse thereof. 

All the information that you shall provide us is voluntary, including sensitive personal information. You understand that CASHe may use certain information of yours, which has been designated as ‘sensitive personal data or information’ under the IT Rules for the purpose of providing you the services and for sharing the information only with affiliates who are subject to this Privacy Policy, as will be explained further below.

Why does CASHe require permissions for the Android app?

Data / Cookies

We may set cookies to track your use of the App. These are used to enhance your experience with our App. We use cookies to help us identify who you are, so your login experience is smooth each time. Cookies also allow us to collect Non-Personally Identifiable Information from you, like which pages you visited and what links you clicked on. Use of this information helps us to create a more user-friendly experience for all visitors. In addition, we may use Third Party Advertising Companies to display advertisements on the App. By using the app, you signify your consent to our use of cookies.
Please note that if you decline or delete these cookies, some parts of the App may not work properly.


Security Information

You can access your personal identity details on the App through your login and password. We recommend that you do not share your password with anyone. In addition, your personal details are stored on a secure server that only selected personnel contractors and authorised Agencies have access to. We encrypt certain sensitive information using Secure Socket Layer (SSL) technology to ensure that your personal details are safe as it is transmitted to us.

However, you understand and accept no data transmission over the Internet can be guaranteed to be completely secure. We cannot ensure or warrant the security of any information that you transmit to us and you do so at your own risk. Data pilferage due to unauthorized hacking, virus attacks, technical is possible and we take no liabilities or responsibilities for it.

Privacy Policies of Third Party Websites

This Privacy Policy only addresses the use and disclosure of information we collect from you. Other websites/apps that may be accessible through this App have their own privacy policies and data collection, use and disclosure practices. If you link to any such website, we urge you to review such website′s privacy policy. We are not responsible for the policies or practices of third parties.

You also permit our lending partners and us to retrieve your personal, public profile and friend list/ contact list from your Facebook or LinkedIn account or Google identity, in case you are using our internet resource and your call history, phone / address book and geo location, in case you are using our CASHe mobile application.

We will share all information we collect from you, including the personal information with any third party if we in good faith believe it is required for the purposes of our compliance with any applicable law, regulation, legal process or enforceable governmental request/ action or any manner required for the purposes of protecting our rights or interests. These third party websites and advertisers or internet advertising companies working on our behalf, sometimes use technology to send or serve data that appear on the App. They automatically receive your IP address when that happens. They may also use cookies, JavaScript, web beacons and other technologies to measure the effectiveness of their advertisements and to personalize advertising content. Please be advised that we do not have access to or control over cookies or other features that they may use, and the information practices of these advertisers and third party websites are not covered by this Privacy Policy. Therefore, we are not responsible for the information or content they may contain, nor are we responsible for the privacy practices employed therein. Please contact them directly for more information about their privacy policies. This Privacy Policy applies solely to information collected by us through our lending partner(s) app and/or CASHe.

Any personal information will be used but not limited to allow you to login to your account or to resolve specific service issues, inform you of our new services or features, or for call centre verification, or to communicate with you in relation to your use of the App. Any other information we collect will be used for-

a.       Our business purposes and this may include the viewing or advertising of services or relating to any associated services;

b.       Analytical purposes, data usage;

c.        Improving the Application, or your user experience; and

d.       Providing targeted advertisements to you.


For those Users who have registered for the mailing list, their personal information is kept until we are notified that they no longer want their information stored.

Persons who supply us with their telephone numbers may receive communication from us via telephone, text message or emails, pertaining exclusively to new services or any upcoming events. If you do not wish to be on our mailing list, you can let us know of your updated preferences by either emailing us at or choosing “unsubscribe” option.

In order to provide and improve our services and to share relevant ads with you, we use and disclose to our advertising and analytics partners non-personally identifiable information that we collect, including cookie data, some log data, and mobile data.

Our platform complies fully with all the applicable and relevant laws of Bangladesh.